Michael and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of the Little Caesars Amateur Hockey League (L.C.A.H.L.) in 1979. The league was created to increase the level of competitive play and provide more opportunities for Metro Detroit youth hockey players. The league began with less than 30 travel teams made up of 450 boys between the ages of four and nine.
Today, the league consists of more than 900 travel and house teams with 16,000 youth hockey players competing in over 100 rinks in the Detroit metro area, including Joe Louis Arena.
The Little Caesars Amateur Hockey League is not only the largest youth hockey league in the United States, but also is considered one of the best-operated leagues. "USA Hockey appreciates the efforts of the Little Caesars Amateur Hockey League," said USA Hockey Executive Director Doug Palazzari. "Over the years, the Little Caesars organization has helped so many youngsters enjoy the sport of ice hockey," added Palazzari.
In August 1999, the Little Caesars Amateur Hockey League created a website designed to increase communication within the league and provide information for current players. With over one million hits during the past year, it has become a successful mode of relaying information to over 16,000 families throughout the league.
The Little Caesars Amateur Hockey League is currently operated by 36 volunteer board members that administer the budget; create and administer rules of play; coordinate team registration, association membership, and collection of league fees; schedule regular season and playoff play; coordinate the Little Caesars Annual Thanksgiving Hockey Tournament Showcase. The executive president of the L.C.A.H.L. reports to the Sports Marketing Division of the Corporate Communications Department at Little Caesars Enterprises, Inc.



